Last updated: May 5, 2026
We collect the minimum we need to send you weather translated three times a week. We don't sell your data. We don't want to sell your data. Selling data is for companies that have given up on actually being useful. Here's what we do collect and why.
Your email address. Required. This is how we send you Skytold. If we couldn't email you, this would be an art project.
Your city. Required. We can't write about Boise weather without knowing you live in Boise. We use your city to fetch weather data and to generate your editorial. We don't track you to your specific address. Your city is enough.
Your name (first name, optional). We use it in greetings. "Hi Ed" is friendlier than "Hi user_TZ0Gs2THRn2U." If you don't tell us, we go with "you," which is also fine.
Your birthday (optional). Only if you give it to us. We use it to surface birthday freebies (Starbucks gives you a free drink, Sephora gives you a beauty bag, etc.) and remind you to sign up for them in advance. If you don't give us your birthday, we just won't bug you about it.
Your container customizations. Which containers you've enabled, the order you've put them in, anything you've personalized. This is so we can show you the version of Skytold you've designed.
Your interaction with our emails. When you open an email, when you click a link in an email. We use this to know whether the product is working. If everyone stops opening, we should probably try harder. Your specific opens and clicks aren't shared with anyone outside our systems.
Aggregate site usage data through Google Analytics. We use Google Analytics to understand how people use skytold.com. Pages visited, how long visitors stay, where they came from, what device they're using. This data is aggregated and used to improve the site. Google Analytics sets cookies on your browser and processes information about your visit through Google's servers. If you don't want to be measured, you can install a browser extension that blocks Google Analytics, and the site will work normally without you in our analytics.
Technical information about your visit. When you visit skytold.com, we log basic information your browser sends: IP address, browser type, the page you're viewing, the time. This is standard server log information. We use it for debugging, security monitoring, and aggregate analytics. We don't use it to build a profile of you across the web.
In short: only the companies that help us run Skytold. Specifically:
Anthropic. We send weather data and city information to Anthropic's API to generate the editorial content. Your name and personal details are NOT sent to Anthropic. Anthropic is processing weather data for a city, not personal data about you.
SendGrid. We use SendGrid to deliver emails. They process your email address to send you the emails you signed up for. SendGrid does not use your data for their own purposes.
Upstash. We store your account data in Upstash's Redis service. Upstash hosts the database. They don't access your data for their own purposes.
Open-Meteo. We fetch weather forecasts from Open-Meteo's free public API. We send Open-Meteo a city name. We do NOT send Open-Meteo your email or any personal information.
Google. Through Google Analytics, Google processes information about your visits to skytold.com (pages, duration, source, device). This is the standard analytics arrangement most websites use. Google's data practices are governed by their privacy policy. We do not link this data to your account or share your email address with Google.
SendGrid handles email delivery and tracking. When SendGrid tells us you opened an email, that information stays within our systems. We don't share open-rate data with anyone external.
We do not sell your data to advertisers. We do not share your email address with marketing partners. We do not provide your information to data brokers. If we ever change this, we'll tell you, ask permission, and probably also lose your trust forever, so we're not planning to change this.
We use the following cookies on skytold.com:
Authentication cookie (skytold_token). Strictly necessary. Keeps you logged in. HTTP-only, secure, lasts about 4 days before requiring you to log in again via magic link.
Google Analytics cookies (_ga, _gid, _gat). Used to understand site usage in aggregate. Set by Google when you visit. You can opt out by installing a Google Analytics opt-out browser extension or by using your browser's tracking prevention features.
We do not use Facebook Pixel, advertising trackers, or third-party tracking cookies beyond Google Analytics. We do not let other companies put trackers on our site.
If you have a browser extension that blocks cookies, our login won't work, but the rest of the site will. If you're using private browsing mode, you'll need to log in each time. Both of these are intentional.
We protect your data with the standard set of security measures: HTTPS for all connections, secure password hashing where applicable, environment variable management for credentials, no logging of sensitive information. None of this is bulletproof, because nothing is. If something goes wrong (a breach, an exposure), we'll tell you within 72 hours of figuring out what happened.
You can:
If you live in California, you have additional rights under CCPA. If you live in the EU or UK, you have rights under GDPR. We'll honor those rights regardless of where you live, because the difference between US and EU data rights mostly comes down to "humans deserve dignity" and that doesn't seem like it should depend on geography.
While your account is active: as long as you have it.
When you delete your account: we delete your account data within 7 days. Some logs and aggregated analytics may persist for longer in backup systems, but they are not used for any purpose other than disaster recovery.
We do not retain data we don't need. We are not in the data hoarding business.
Skytold is not intended for users under 16. If you are under 16, please use your parents' weather app or, even better, just go outside. If we discover we've inadvertently collected information from someone under 16, we delete it. If you're a parent and you think we have your kid's data, email us and we'll fix it.
If we change this policy in a way that affects your rights, we'll email you. If the changes are technical (typos, clarification, new compliance requirements), we'll update this page and note the date at the top.
For privacy questions, email: hello@skytold.com
This document was written to be readable. If you found a clause you don't understand, that's a failure on our part, not yours. Email us and we'll explain.